HERMES
POP-UP GYM
Concept: An interactive and unique fitness space.
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Goal: The pop-up gym aims to create an immersive experience beyond just working out, providing guests with a luxurious and memorable encounter with the brand. it can also be integrated and accessible into their daily lifestyles.
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IMPROVEMENTS MADE FOR NEW POP-UP:
1. Pop-up can focus on one activity to allow visitors to Concentrate on one single thing.
2. Cover more products
3. Having a smaller space
4. Futuristic layout for the whole pop-up
Window Display
3D Module Of Pop Up
The pop-up gym has four LED-lit stations—Pull-Ups, Standing Broad Jump, Sit and Reach, and Sit-Ups—where visitors compete for the fastest time to win a Hermès prize.
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Other sections showcase makeup, fragrances, shoes, and scarves with LED lockers, podiums, and hanger displays, blending nostalgia with a futuristic touch.
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This interactive pop-up fits Hermès' brand image by offering a unique fitness experience. The NAFA stations bring back memories of school fitness tests while adding a fun, competitive twist. The combination of lights and interactive elements is designed to attract people who love working out or enjoy reminiscing about their school days.